MY
Services
Writing
I am a dynamic storyteller who creates purposeful, engaging content for brands large and small. I’m passionate about sharing stories that inspire women to break out of their comfort zones.
copywriting
For everything from websites to print collateral, I can channel the aspects of a brand and create text that authentically speaks to the reader.
creative writing
Creative nonfiction is my jam. My best pieces can be found on my personal blog.
Public Speaking
I grew up doing musical theatre and—although I could have lived without the wild stage makeup—I believe this training gave me the confidence to speak clearly and honestly to a crowd of any size.
georgia tech commencement speaker
I had the distinct honor of being selected as the 2016 Commencement Speaker for my college graduation. As a student who suffered from Impostor Syndrome during my tenure at Georgia Tech, it was an incredible opportunity to be able to proudly address my fellow graduates. You can see the full speech here.
Brand Strategy
In 2016, I led the communications portion of a complete brand redesign for The Woodruff Arts Center. I developed a new brand voice and tone with a comprehensive set of guidelines which are still in use today.
Digital Marketing
Social media and digital analytics are the currencies of our online worlds. I implement strategies that give brands the best value and "keep it real" for digital consumers.
Social media
I don't believe in a perfectly curated aesthetic for social media platforms. The feeds I create involve real, engaging and quality photos that connect the consumer to a similar experience. In my first role at The Woodruff Arts Center, I surpassed our annual engagement goals in less than eight months.
digital analytics
I've worked with myriad content management systems and site builders to track and improve web traffic. On social media, I use in-app and third party metrics to gauge follower growth, engagement, and competitor performances.