Creative Manager
Jamestown, L.P.
July 2018 – present
Creative Advisor: plan and execute events for two properties in the greater Los Angeles area (Malibu & Little Tokyo); communicate directly with retail and office tenants for creative activations
Marketing Coordinator: oversee year-round digital and print marketing efforts for retail properties; manage social media channels
Communications Manager
The Woodruff Arts Center
august 2017 – June 2018
Multimedia Communicator: create daily communications for the nation’s third largest arts center and on behalf of the CEO; oversee website content; manage social media for Facebook, Twitter and Instagram audiences (38K+)
Brand Strategist: establish new brand voice and style guide; develop crisis communications plan for 550+ employees
Editor: commission and edit weekly pieces for an online column on nonprofit arts organizations
Founder
My Pink Docs
july 2017 – present
Creative Strategist: write weekly posts for 500+ unique site visitors per month; create social media content with 17,000+ impressions/week; track website and social media analytics
Digital Strategist: collaborate cross-functionally with photographers and designers for photoshoots; customize website layout; build brand and style guides
Partnerships Coordinator: write and execute creative concepts for partnerships with digital publications; build client relationships with women-owned brands; present post-collaboration analytics to partners
Marketing Specialist
The Woodruff Arts Center
august 2016 – august 2017
Social Media Manager: produced content for all social media platforms; redesigned posting strategies and surpassed annual engagement goals in less than eight months; presented monthly analytics to senior leadership
Digital Strategist: increased website traffic through improved SEO tactics; planned and executed digital ad campaigns
Copywriter: updated website copy; developed press releases for 400+ media outlets
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About Jamestown, L.P.
Jamestown is a real estate investment and management firm with more than 40 properties around the world and approximately $10.3 billion of assets under management as of June 30, 2018. Most notably, Jamestown properties have included Chelsea Market in NYC, Ghirardelli Square in San Francisco, and Ponce City Market in Atlanta.
About the woodruff arts center
The Woodruff Arts Center is the nation's third largest arts center and located in Atlanta, GA. As the home of the TONY Award-winning Alliance Theatre, GRAMMY Award-winning Atlanta Symphony Orchestra, and the High Museum of Art, The Woodruff serves over 800,000 patrons each year.
About my pink docs
Named for a pair of life-changing pink Dr. Martens boots, My Pink Docs brings an authentic, informative, and humorous voice to substantial issues facing multifaceted millennial women. Feminism, fashion, and everything else are covered in relatable ways meant to inspire and encourage.
about me
I come from a small town in North Georgia and a family of storytellers. My earliest works include a list of what I'm thankful for (chicken nuggets and my parents, in that order) but I have since expanded to writing relatable stories aimed at connecting people through honest, humorous moments.