Re-branding and leading all marketing efforts for Sel:pH was a fascinating foray into the world of skincare and beauty. With this brand, I was tasked with creating a clear vision and voice while attracting their target audience, Gen Z. I created a GTM strategy which included creative direction for a brand-establishing photoshoot, website redesign, events & activations, and the recruitment of an expert panel to guide product creation and rollout. I also worked the entire vertical of social media, from strategy and creation to video editing and content scheduling.
Today, Sel:pH Beauty is a fun + functional skincare brand based in New York City. Combining the science of pH balancing products and the approachability of gentle, clean ingredients, Sel:pH is an exciting introduction into the world of customized skincare for Gen Z. See more of my before & after with Sel:pH's branding here.
Ariel Loves is the continuing work I am most proud of to this day. Born from the idea of making vintage more accessible to all, this brand started as an online vintage store in 2021. It was only when I began telling the stories associated with each piece that I realized the power of weaving in history, garment construction, and regional fashion traditions while showcasing a piece of clothing.
Over the past three years, Ariel Loves has grown to a combined audience of 50K and I've been able to interview international designers about the customs and history associated with their work—as well as how they're fashioning the future. While the medium of this brand is fluid, its message is simple: fashion is the ultimate means of self-expression.
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Leading the marketing and communications for Malibu Village was a masterclass in working with small business owners. Through innovative events, community gatherings, and grassroots social media movements, my team positioned this outdoor retail and dining destination in Malibu, CA as a neighborhood-first haven for shoppers and citizens alike.
This downtown Los Angeles office and retail center was such a fun project and my first for Jamestown, LP. In my role as Marketing Manager, I took on the recently-finished rebrand and applied it across physical collateral, a revamped website, and the building's Instagram. I also planned events for both the building and as part of the Little Tokyo community (Haunted Little Tokyo & the annual Nisei Parade).
Over 1.5 years, our team focused on revitalizing the exterior with eye-catching murals as well as supporting the ground floor retail tenants with creative asset production.
